In today’s world of technology, there is very
little face to face interaction with the customers. People interact via e-mail
or social media. As a sign company owner, I can second that. I have some
customers which I never had the opportunity to meet them. Orders are placed via
website or e-mails and when the product is ready; it is picked up or installed
at the customer location.
Trade Shows are a great way of customer
interaction. Businesses get to meet their prospects and often some potential
customers. From the consumer point of view, they are able to see the products
first hand and also have a face to face interaction with the company
associates. Therefore, it is very important to carefully plan your trade show
event. Your ROI will be higher if the display is planned well. It should go
with the company branding. How you present at the trade show reflects on your
company image.
There a wide variety of products available in
the market and vary in cost and quality. Products should be chosen based on the
following factors-
- budget
- space available
- ease of use, portability and set
up
- single use or multiple use
It is always good to allow ample time to get
the trade show booth displays. These displays are custom printed and the design
and planning takes more time than the production. Like I said before, this is
your company branding. So the text and graphics have to carefully plan.
Sometimes, multiple revisions are needed before the graphics can be printed.
The pop up trade
show banner stands come in various widths and more or less the same
height. The trade show banners come with their own carry bag. You have the
option of going with retractable or telescopic banner stands.
Retractable Banner Stands:
- Graphics retract into the base
- Easy set up
- No fear of graphics getting damaged during storage
Telescopic or Spring Back Banner stands:
- Easy set up
- Graphics rolled separately and
stored with the stand in the bag
- Works great when the graphics
need to be changed frequently
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