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What you need to know about Pop Up Trade Show Displays | San Jose

In today’s world of technology, there is very little face to face interaction with the customers. People interact via e-mail or social media. As a sign company owner, I can second that. I have some customers which I never had the opportunity to meet them. Orders are placed via website or e-mails and when the product is ready; it is picked up or installed at the customer location.

Trade Shows are a great way of customer interaction. Businesses get to meet their prospects and often some potential customers. From the consumer point of view, they are able to see the products first hand and also have a face to face interaction with the company associates. Therefore, it is very important to carefully plan your trade show event. Your ROI will be higher if the display is planned well. It should go with the company branding. How you present at the trade show reflects on your company image.

There a wide variety of products available in the market and vary in cost and quality. Products should be chosen based on the following factors-
  •       budget
  •        space available
  •        ease of use, portability and set up
  •        single use or multiple use
It is always good to allow ample time to get the trade show booth displays. These displays are custom printed and the design and planning takes more time than the production. Like I said before, this is your company branding. So the text and graphics have to carefully plan. Sometimes, multiple revisions are needed before the graphics can be printed.
The pop up trade show banner stands come in various widths and more or less the same height. The trade show banners come with their own carry bag. You have the option of going with retractable or telescopic banner stands.

Retractable Banner Stands:
  •       Graphics retract into the base
  •        Easy set up
  •        No fear of graphics getting damaged during storage
Telescopic or Spring Back Banner stands:
  •        Easy set up
  •        Graphics rolled separately and stored with the stand in the bag
  •        Works great when the graphics need to be changed frequently
Telescopic banner stands are cheaper than the retractable because they have a lighter base and do not require the retractable mechanism. The graphics can be printed on standard banner vinyl or anti curl material.

Browse through our trade show banner catalog for the different products we carry. Need pricing- call San Jose Signs

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