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Showing posts with the label interior signs for businesses

Corporate Identity with Interior Signage

When working on the interiors of the office, the  lobby sign  is as important as the decor. It should be an integral part of your design and should not look like an afterthought. The lobby sign reflects the image of your company and should be given as much attention and detail as the set up of the reception area. I recently visited a company in San Jose, with global offices. I was amazed to see their lobby sign. The sign was installed very high and close to the ceiling, the letters were all crooked and colors and fonts were off from their branding. It felt, it was there just for the sake of having a lobby sign. The sign was not centered on the wall  and was very small compared to the size of the wall. One could easily say that no one paid any attention when the sign was ordered. But on the other hand, the sign was right at the entrance and anybody walking in would see the sign. I was wondering what kind of impression a sign like that would make. Clearly, tha...